HERO Holdings, LLC
Governance & Leadership
HERO Holdings, LLC is a Founder-Managed Multi-Member LLC. Governance Before Growth guides how we evaluate opportunities, document decisions, and protect the organization’s long-term direction.
Our governance framework
Governance Before Growth.
Committee-based oversight
HERO’s governance framework includes committee-based review designed to strengthen decision-making, promote accountability, reduce unnecessary risk, and support consistent operations. Projects and initiatives must align with HERO’s Operating Agreement, founder decisions, committee recommendations, approved business models, and review procedures.
Risk-management philosophy
We identify material risks before an opportunity advances. Responsible growth begins with clear information, documented review, and attention to long-term stewardship.
Project evaluation standards
Acquisition and development opportunities remain subject to completed Red-Flag Review, feasibility review, and the required governance approval before advancement. The review considers ownership, title, access, zoning, environmental conditions, infrastructure, and mission alignment.
Transparency and accountability
Clear documentation and recordkeeping support accountability. Public project information should distinguish plans under review from confirmed decisions and completed milestones.
HERO Red-Flag Review
Identify potential obstacles early.
HERO’s Red-Flag Review is designed to bring potential obstacles into view early. It considers property restrictions, environmental concerns, development constraints, and ownership or compliance issues. Identifying a concern is a reason to investigate further before a decision is made.
People behind the mission
HERO Leadership
Laketa O’Bannon
Founder & Chief Executive Officer (CEO)
Laketa provides executive leadership for HERO Holdings and oversees organizational administration, governance implementation, documentation systems, operational coordination, and strategic execution. She directs company-wide administrative processes, feasibility review systems, compliance documentation, and organizational development efforts. Through collaboration with the leadership team, Laketa helps guide HERO’s mission of responsible land acquisition, community-focused development, and long-term organizational growth.
Terry Thomas
Founder & Chief Operations Officer (COO)
Terry oversees project formation activities, development planning, operational execution, and venture structuring. He supports land acquisition evaluation, project development workflows, infrastructure coordination, zoning review efforts, and implementation planning. Terry works across all areas of HERO’s operations to help ensure projects move efficiently from concept through execution.
U. Brandon Rozelle
Founder & Chief Strategy Officer (CSO)
Brandon leads strategic planning, organizational alignment, expansion initiatives, and long-range development strategy. He supports HERO’s future growth through market evaluation, business model development, venture alignment, and strategic opportunity assessment. Brandon helps ensure HERO’s projects and initiatives remain aligned with the company’s mission and long-term objectives.
Stephen Roberts
Founder & Chief Advisory Officer (CAO)
Stephen provides advisory leadership, governance oversight, partnership support, and independent perspective on organizational decisions. He assists with opportunity evaluation, risk awareness, strategic review, and accountability measures that support responsible growth and sound decision-making throughout HERO’s development activities.
Christian Lumpkin
Founder & Chief Community Engagement Officer (CCEO)
Christian provides leadership in community engagement, stakeholder relationships, outreach initiatives, and mission alignment. She supports organizational growth by helping strengthen partnerships, encourage community participation, and ensure HERO’s projects remain connected to the needs of the communities the organization serves.